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marine_colab:a_sea_change [2015-09-24 10:54] – [Outputs] nikmarine_colab:a_sea_change [2015-09-24 10:55] – [Background] nik
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 The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, with outcomes beyond the reach of any one organisation. The concept has been tested with science, conservation and industry experts at the Economist World Ocean Summit and the Plasticity Forum in June, and explored with an expert panel and audience at Selfridges department store in London during its Project Ocean events, which this year focused on marine plastics. LAB members worked closely with Selfridges who removed single-use plastic water bottles for the Project Ocean launch in July 2015, resulting in significant media attention. This could be considered the first step in the campaign. The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, with outcomes beyond the reach of any one organisation. The concept has been tested with science, conservation and industry experts at the Economist World Ocean Summit and the Plasticity Forum in June, and explored with an expert panel and audience at Selfridges department store in London during its Project Ocean events, which this year focused on marine plastics. LAB members worked closely with Selfridges who removed single-use plastic water bottles for the Project Ocean launch in July 2015, resulting in significant media attention. This could be considered the first step in the campaign.
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 What is the Marine CoLABoration? What is the Marine CoLABoration?
  
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   * Key institutions and organisations interested in the issues/developing innovations e.g. RSA, Selfridges, London universities   * Key institutions and organisations interested in the issues/developing innovations e.g. RSA, Selfridges, London universities
   * 38,000 plastic water bottles litter the streets at the end of the London Marathon    * 38,000 plastic water bottles litter the streets at the end of the London Marathon 
-Marine LAB networks particularly strong in London+  * Marine LAB networks particularly strong in London
  
  • marine_colab/a_sea_change.txt
  • Last modified: 2015-09-24 11:42
  • by nik