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marine_colab:a_sea_change [2015-09-24 10:51] – [Background] nik | marine_colab:a_sea_change [2015-09-24 10:55] – [Background] nik | ||
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Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to: | Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to: | ||
- | - a) Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. | + | - Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. |
- | - b) Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. | + | - Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. |
- | - c) Connect individual behaviour in the city to impact on the sea. | + | - Connect individual behaviour in the city to impact on the sea. |
- | - d) Provide a platform to encourage and align existing initiatives and emerging innovations. | + | - Provide a platform to encourage and align existing initiatives and emerging innovations. |
- | - e) Incentivise more appropriate and more connected local public policies and systems. | + | - Incentivise more appropriate and more connected local public policies and systems. |
- | | + | |
- | - g) Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. | + | - Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. |
- | - h) Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally. | + | - Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally. |
====Approach==== | ====Approach==== | ||
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====Outputs==== | ====Outputs==== | ||
- | Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. | + | * Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. |
- | Government commitment to a bottle deposit scheme for London by end 2016. | + | |
- | All London universities single use plastic water bottle free by end 2016. | + | |
- | 20 major cultural attractions and London events committed to be single use plastic water bottle free by end 2017. | + | |
- | 50 key retailers, restaurants and supermarkets committed to be single use plastic water bottle free by 2020. | + | |
- | A water fountain plan for London launched by the Mayor of London, including integrating into legislation for new construction projects. | + | |
- | Measurable reduction of plastic water bottles entering the ocean via the Thames. | + | |
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The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, | The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, | ||
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What is the Marine CoLABoration? | What is the Marine CoLABoration? | ||
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* Key institutions and organisations interested in the issues/ | * Key institutions and organisations interested in the issues/ | ||
* 38,000 plastic water bottles litter the streets at the end of the London Marathon | * 38,000 plastic water bottles litter the streets at the end of the London Marathon | ||
- | Marine LAB networks particularly strong in London | + | * Marine LAB networks particularly strong in London |