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| marine_colab:a_sea_change [2015-09-24 10:51] – [Background] nik | marine_colab:a_sea_change [2015-09-24 10:52] – [Aim] nik | ||
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| Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to: | Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to: | ||
| - | - a) Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. | + | - Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. |
| - | - b) Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. | + | - Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. |
| - | - c) Connect individual behaviour in the city to impact on the sea. | + | - Connect individual behaviour in the city to impact on the sea. |
| - | - d) Provide a platform to encourage and align existing initiatives and emerging innovations. | + | - Provide a platform to encourage and align existing initiatives and emerging innovations. |
| - | - e) Incentivise more appropriate and more connected local public policies and systems. | + | - Incentivise more appropriate and more connected local public policies and systems. |
| - | | + | |
| - | - g) Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. | + | - Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. |
| - | - h) Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally. | + | - Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally. |
| ====Approach==== | ====Approach==== | ||
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