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marine_colab:a_sea_change [2015-09-24 10:49] – created nikmarine_colab:a_sea_change [2015-09-24 10:55] – [Background] nik
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 Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to: Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to:
  
-  - a) Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. +  - Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. 
-  - b) Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. +  - Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. 
-  - c) Connect individual behaviour in the city to impact on the sea. +  - Connect individual behaviour in the city to impact on the sea. 
-  - d) Provide a platform to encourage and align existing initiatives and emerging innovations.  +  - Provide a platform to encourage and align existing initiatives and emerging innovations.  
-  - e) Incentivise more appropriate and more connected local public policies and systems.   +  - Incentivise more appropriate and more connected local public policies and systems.   
-  _ f) Showcase what is possible in a flagship global city, inspiring change elsewhere.     +  - Showcase what is possible in a flagship global city, inspiring change elsewhere.     
-  - g) Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. +  - Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. 
-  - h) Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally.+  - Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally.
  
 ====Approach==== ====Approach====
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 ====Outputs==== ====Outputs====
  
-Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. +  * Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. 
-Government commitment to a bottle deposit scheme for London by end 2016. +  * Government commitment to a bottle deposit scheme for London by end 2016. 
-All London universities single use plastic water bottle free by end 2016. +  * All London universities single use plastic water bottle free by end 2016. 
-20 major cultural attractions and London events committed to be single use plastic water bottle free by end 2017. +  * 20 major cultural attractions and London events committed to be single use plastic water bottle free by end 2017. 
-50 key retailers, restaurants and supermarkets committed to be single use plastic water bottle free by 2020. +  * 50 key retailers, restaurants and supermarkets committed to be single use plastic water bottle free by 2020. 
-A water fountain plan for London launched by the Mayor of London, including integrating into legislation for new construction projects.    +  * A water fountain plan for London launched by the Mayor of London, including integrating into legislation for new construction projects.    
-Measurable reduction of plastic water bottles entering the ocean via the Thames.+  * Measurable reduction of plastic water bottles entering the ocean via the Thames.
  
  
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 The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, with outcomes beyond the reach of any one organisation. The concept has been tested with science, conservation and industry experts at the Economist World Ocean Summit and the Plasticity Forum in June, and explored with an expert panel and audience at Selfridges department store in London during its Project Ocean events, which this year focused on marine plastics. LAB members worked closely with Selfridges who removed single-use plastic water bottles for the Project Ocean launch in July 2015, resulting in significant media attention. This could be considered the first step in the campaign. The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, with outcomes beyond the reach of any one organisation. The concept has been tested with science, conservation and industry experts at the Economist World Ocean Summit and the Plasticity Forum in June, and explored with an expert panel and audience at Selfridges department store in London during its Project Ocean events, which this year focused on marine plastics. LAB members worked closely with Selfridges who removed single-use plastic water bottles for the Project Ocean launch in July 2015, resulting in significant media attention. This could be considered the first step in the campaign.
 +
 What is the Marine CoLABoration? What is the Marine CoLABoration?
  
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 Why the focus on London? Why the focus on London?
  
-  - Global city – provides an example with international profile and reach    +  * Global city – provides an example with international profile and reach    
-  - A particular political opportunity in the run-up to London Mayoral elections in 2016 +  * A particular political opportunity in the run-up to London Mayoral elections in 2016 
-  - An opportunity to connect plastic litter on London streets to an ocean issue – at the heart of London lies the   - iconic, tidal river Thames – an actual, historical and metaphorical connector of the city to the sea – maritime history, London’s prosperity built on sea trade, shipping +  * An opportunity to connect plastic litter on London streets to an ocean issue – at the heart of London lies the   - iconic, tidal river Thames – an actual, historical and metaphorical connector of the city to the sea – maritime history, London’s prosperity built on sea trade, shipping 
-  - Marine plastic pollution is a global problem needing locally appropriate solutions. Innovation e.g. on climate change increasingly happens at a city level e.g. through C40 network and is often competitive. The campaign provides an opportunity for London to take the lead on what could become a global initiative +  * Marine plastic pollution is a global problem needing locally appropriate solutions. Innovation e.g. on climate change increasingly happens at a city level e.g. through C40 network and is often competitive. The campaign provides an opportunity for London to take the lead on what could become a global initiative 
-National and global media hub with reputation for innovation and thought leadership +  * National and global media hub with reputation for innovation and thought leadership 
-Uncoordinated systems ripe for change and maximizing economies of scale – 26 London Boroughs, each with its own waste management and collection systems +  * Uncoordinated systems ripe for change and maximizing economies of scale – 26 London Boroughs, each with its own waste management and collection systems 
-  - Key institutions and organisations interested in the issues/developing innovations e.g. RSA, Selfridges, London universities +  * Key institutions and organisations interested in the issues/developing innovations e.g. RSA, Selfridges, London universities 
-  - 38,000 plastic water bottles litter the streets at the end of the London Marathon  +  * 38,000 plastic water bottles litter the streets at the end of the London Marathon  
-Marine LAB networks particularly strong in London+  * Marine LAB networks particularly strong in London
  
  • marine_colab/a_sea_change.txt
  • Last modified: 2015-09-24 11:42
  • by nik