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marine_colab:a_sea_change [2015-09-24 10:49] – created nikmarine_colab:a_sea_change [2015-09-24 10:54] – [Outputs] nik
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 Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to: Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to:
  
-  - a) Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. +  - Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. 
-  - b) Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. +  - Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. 
-  - c) Connect individual behaviour in the city to impact on the sea. +  - Connect individual behaviour in the city to impact on the sea. 
-  - d) Provide a platform to encourage and align existing initiatives and emerging innovations.  +  - Provide a platform to encourage and align existing initiatives and emerging innovations.  
-  - e) Incentivise more appropriate and more connected local public policies and systems.   +  - Incentivise more appropriate and more connected local public policies and systems.   
-  _ f) Showcase what is possible in a flagship global city, inspiring change elsewhere.     +  - Showcase what is possible in a flagship global city, inspiring change elsewhere.     
-  - g) Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. +  - Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. 
-  - h) Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally.+  - Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally.
  
 ====Approach==== ====Approach====
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 ====Outputs==== ====Outputs====
  
-Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. +  * Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. 
-Government commitment to a bottle deposit scheme for London by end 2016. +  * Government commitment to a bottle deposit scheme for London by end 2016. 
-All London universities single use plastic water bottle free by end 2016. +  * All London universities single use plastic water bottle free by end 2016. 
-20 major cultural attractions and London events committed to be single use plastic water bottle free by end 2017. +  * 20 major cultural attractions and London events committed to be single use plastic water bottle free by end 2017. 
-50 key retailers, restaurants and supermarkets committed to be single use plastic water bottle free by 2020. +  * 50 key retailers, restaurants and supermarkets committed to be single use plastic water bottle free by 2020. 
-A water fountain plan for London launched by the Mayor of London, including integrating into legislation for new construction projects.    +  * A water fountain plan for London launched by the Mayor of London, including integrating into legislation for new construction projects.    
-Measurable reduction of plastic water bottles entering the ocean via the Thames.+  * Measurable reduction of plastic water bottles entering the ocean via the Thames.
  
  
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 Why the focus on London? Why the focus on London?
  
-  - Global city – provides an example with international profile and reach    +  * Global city – provides an example with international profile and reach    
-  - A particular political opportunity in the run-up to London Mayoral elections in 2016 +  * A particular political opportunity in the run-up to London Mayoral elections in 2016 
-  - An opportunity to connect plastic litter on London streets to an ocean issue – at the heart of London lies the   - iconic, tidal river Thames – an actual, historical and metaphorical connector of the city to the sea – maritime history, London’s prosperity built on sea trade, shipping +  * An opportunity to connect plastic litter on London streets to an ocean issue – at the heart of London lies the   - iconic, tidal river Thames – an actual, historical and metaphorical connector of the city to the sea – maritime history, London’s prosperity built on sea trade, shipping 
-  - Marine plastic pollution is a global problem needing locally appropriate solutions. Innovation e.g. on climate change increasingly happens at a city level e.g. through C40 network and is often competitive. The campaign provides an opportunity for London to take the lead on what could become a global initiative +  * Marine plastic pollution is a global problem needing locally appropriate solutions. Innovation e.g. on climate change increasingly happens at a city level e.g. through C40 network and is often competitive. The campaign provides an opportunity for London to take the lead on what could become a global initiative 
-National and global media hub with reputation for innovation and thought leadership +  * National and global media hub with reputation for innovation and thought leadership 
-Uncoordinated systems ripe for change and maximizing economies of scale – 26 London Boroughs, each with its own waste management and collection systems +  * Uncoordinated systems ripe for change and maximizing economies of scale – 26 London Boroughs, each with its own waste management and collection systems 
-  - Key institutions and organisations interested in the issues/developing innovations e.g. RSA, Selfridges, London universities +  * Key institutions and organisations interested in the issues/developing innovations e.g. RSA, Selfridges, London universities 
-  - 38,000 plastic water bottles litter the streets at the end of the London Marathon +  * 38,000 plastic water bottles litter the streets at the end of the London Marathon 
 Marine LAB networks particularly strong in London Marine LAB networks particularly strong in London
  
  • marine_colab/a_sea_change.txt
  • Last modified: 2015-09-24 11:42
  • by nik