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ARR (Advertising to Research Ratio)

.. .or why big pharma spend more on advertising than research > http://www.sciencedaily.com/releases/2008/01/080105140107.htm

<bibtex> York University (2008, January 7). Big Pharma Spends More On Advertising Than Research And Development, Study Finds. ScienceDaily. Retrieved January 8, 2008, from http://www.sciencedaily.com­ /releases/2008/01/080105140107.htm </bibtex>

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